Snack-A-Doodle, a kids’ snacking brand turning snack time into play.

Problem:
The challenge was to make snack time more engaging for children while solving the usability issues of conventional vertical cylindrical cookie packs, which become difficult to access once the product level drops.

Key Insight:

Kids engage more with food when the experience feels playful, not routine.

Approach:
Designed an interactive packaging system that doubles as a toy transforming accessibility into play. Shifted from the traditional cylindrical format to a horizontal built-in tray structure, improving reach while encouraging interaction.

Outcome:
A functional yet playful packaging system that enhances accessibility, extends engagement beyond consumption, and builds a scalable visual language across flavors and formats.